A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
E-01-05. Journey of the tastes
Agency | Mariya Ganzhenko |
Creative head | Mariya Ganzhenko |
Author of idea | Mariya Ganzhenko |
Product | Renuage cognac |
Description | Given: cognac with excellent taste characteristics, one of the best in its segment. The problem: low brand awareness, consumer`s inaction. The task: to stimulate test purchase. The idea: to visualize what feel the person that made a sip of good brandy. Literally - to draw and animate the feelings using VFX. Voiceover text: What sensation waits inside a gentle sip of pure luxury? The first heat flows, intertwines, then rapidly, waves of delicacy roll within, budding, rising, the nuance of pleasure - and then melting as the one flavour overtakes all others. Renuage. Experience. Pleasure. Taste. |
Team members | Idea & Copyright: Mariya Ganzhenko Creative Producer: Mariya Ganzhenko Marketing Director: Nadiia Demidova Production: Studio Trizz, Barcelona Director: Oriol Puig Executive Producer: Christopher Vulpi |