
Agency	Novy channel
Creative head	Olga Balaban
Author of idea	Oleg Kluev
Product	Pedan - Prytula show
Description	By this spring we are waiting for the premiere of new humorous show that is doomed to success. An audience has a unique chance to become witnesses of nascency of cult and legendary show. This event could not be skipped, because you will tell about it to your children and grandchildren. Promo company is built on the main assumption that Pedan Prytula Show will live on TV for years be cult and legendary and have influence on the history of Ukraine and the moral health of nation. This is not an empty advertisement promise and optimistic assumption. It can be so! We are optimists! We are doomed to success! Main point: We cannot say it’s cool – we completely sure that’s it cool right now and in the future and that’s a fact. Message Show that is doomed to be legendary! Piece of video is presenting the main characters in all range of images, remembrances about stormy and merry years and great variety of unbelievable events that will happen in a show. Promo video Night Kyiv of the future: futurism sky-scrapers, flying machines. Above a city searchlight illuminating a huge airship which is flying with logo of a “New Channel” and Pedan Prytula Show. Captions Kyiv, 2053 year. We get into airship which inside looks like a cabinet with panoramic windows where you can see lights of the city. A cabinet is filled by various rewards, sculptures of Pedan and Prytula, their photos and portraits, covers of magazines, posters of the show for different years (starting from 2013 to 2053), shelves with multivolume autobiographies that named "I am Pedan" and "I am Prytula". In a cabinet are two elderly nice old men – Pedan and Prytula. Pedan is a modern old man in a wild-looking futurism clothing, in a flying arm-chair, with numerous "gadgets" on all parts of body. Prytula is a person who appreciates old things. He is wearing historical clothing from times of ancient Scythians (Bogdan Khmelnytskyi to Taras Shevchenko times). He uses writing-ink and quill. They are agitated and arguing between themselves who is coolest, funnier, stronger, etc. They are rushing in a cabinet, where each of them brings arguments to each other side. They are weighing the prizes on the bowls of enormous scales. Showing to each other portraits on the money notes: Pedan is pictured on 50 hryvnyas while Prytula showing the money note on 100 hryvnyas where he is pictured. They compare their pictures with the stars. Pedan presenting photo with Terminator while Prytula has a photo where he hugging an alien and wearing Ukrainian national costume. Pedan is opening a window where besides him is flying one more airship that named “Pedan”. At this moment Prytula opening jalousie on the opposite site of the room, where you can see his huge sculpture. Situation gets more tension – lots of photos, snatches of newspapers are flying around that can lead to a duel. In the end we can see the reason of the conflict that inverts their characters from quarrelsome old men to heroic personalities. The heroes are sitting around chaos and looking their old album with united photos where you can see them: together with Ukranian football combined team where they won Euro 2020 together in space-suits on the Moon, together moving train "Hyundai" together with the logotype of show
Team members	Art director – Olga Balaban Production director - Iryna Petrikey Cinematographer – Dmytro Peretpytov Artist director – Vladislav Ryzikov Second stage-director – Sergiy Kornienko Costume designer – Tatyana Nemchenko Make-up artist Iryna Belina Post-production – Olexandr Antonov

← previous next →

← back to the category