A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

E-02-02. Heritage

AgencyOgilvy & Mather Moscow
Creative headRobin Weeks
Author of ideaAlexandra Polyakova, Nedda Al-Madani
ProductFord Explorer
DescriptionTo become a legend takes time. A man must gain experience, expand his knowledge of life and people, overcome difficulties. This is how ‘character’ is built. From the metaphorical point of view, this process resembles the R&D on a car’s design, testing and assembly.
In this idea, we parallel the design, building and assembly of the Ford Explorer and the building of the character of its future owner. Thus we show the making of two legends.
At a certain point in their lives they meet.
Team membersCarl Le Blond - Regional Creative Director
Alexandra Polyakova - copywriter
Nedda Al-Madani - Art director
Robin Weeks - Executive Creative Director