A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
E-02-02. Heritage
Agency | Ogilvy & Mather Moscow |
Creative head | Robin Weeks |
Author of idea | Alexandra Polyakova, Nedda Al-Madani |
Product | Ford Explorer |
Description | To become a legend takes time. A man must gain experience, expand his knowledge of life and people, overcome difficulties. This is how ‘character’ is built. From the metaphorical point of view, this process resembles the R&D on a car’s design, testing and assembly. In this idea, we parallel the design, building and assembly of the Ford Explorer and the building of the character of its future owner. Thus we show the making of two legends. At a certain point in their lives they meet. |
Team members | Carl Le Blond - Regional Creative Director Alexandra Polyakova - copywriter Nedda Al-Madani - Art director Robin Weeks - Executive Creative Director |