A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
A-07-04. World classics
| Agency | AdShot Creative |
| Creative head | Sergii Tsyganenko |
| Author of idea | Sergii Tsyganenko |
| Product | Aspirin Cardio |
| Description | Just some people know that only Aspirin by Bayer can be called Aspirin (the rest is acetylsalicylic acid). In fact the path of global chemical and pharmaceutical giant began with Aspirin. It is one of the most widely used drugs in the world. Problem: Aspirin Cardio is a world leader in sales as a drug for prevention of heart attack and stroke (it is almost a rule to take it as vitamins for people over 40 years old). But in Ukraine the situation is opposite. Purpose: To separate from the concurrents and to claim the leading position of Aspirin Cardio as a recognized world leader. To bring the additional USP: the special shell, the calendar packaging and the dosage of 100 mg. Solution: We have departed intentionally from the standard images that are used in the 90% of pharmaceutical advertising in Ukraine and usually show the family in different formats. Sophisticated and harmonious work of the heart with no slightest failure, where every cell has to perform its function, is similar to the performance of orchestra. The worldwide German drug is advertising in the accompaniment of the famous German (Austrian) composer’s music with the slogan: "Worlds Classic". By the way, the selected music is used for the prevention of cardiovascular diseases. |
| Team members | Sergii Tsyganenko (Art director), Maksim Smetana (Producer) |
