A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
E-02-20. Rumours
Agency | Atom Film |
Creative head | Taras Dzendrovskii |
Author of idea | Ogilvy & Mother Ukraine |
Series | Odnoklassniki.ru |
Product | social network Odnoklassniki.ru |
Description | The main idea of the campaign is that the world would be a better place if in reality people would act like on Odnoklassniki – sincerely and friendly. We see two girls chatting in cafe about their friend in a very polite form, such course of events only confirms social network moto “Odnoklassniki - is like real life, only better” . Two spots were directed by Stevan Treshow - one of the most recognized and awarded directors in Denmark, who has already won two Cannes Lions awards, 7 Clio awards and many other significant titles. Stevan became a director of this project because of his approach to storytelling that evokes a true sense of connection and understanding between characters and audience. |
Team members | Associate creative director: Alexandra Doroguntsova head of art: Taras Dzendrovskii copywriter: Eugenia Dzyubenko Director: Stevan Treshow DoP: Peter Riis Executive Producer: Tanya Sokolova |