A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
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H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
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K. ADVERTISING CAMPAIGNS
E-01-27. Got it!
| Agency | Radioaktive Film |
| Creative head | Darko Skulsky |
| Author of idea | Voshod |
| Series | 1958 |
| Product | Meat products |
| Description | Agency Voshod and Radioaktive Film production company take you back in the 1950s with a couple of gorgeous cinematic spots for Cherkashin Meat Factory. TV Commercials were shot in Kiev, Ukraine and directed by talented Vadim Perelman. In the 50's in USSR the sausage was made only with natural ingredients and was in great deficit. People could get it only against food coupons, 200 grams a person per month. So our main task was to recreate true soviet reality in these two spots. For “Queue” we’ve built a grocery store with canning jars arranged as pyramids, juices in glass bottles, old counters and scales. For “Got it” our task was to show a genuine spirit of soviet communal apartment. Slogan: Made to the recipe from the times when everything was real. |
| Team members | Agency: Voshod Creative Director: Andrey Gubaydullin Production: Radioaktive Film Director: Vadim Perelman DOP: Pawel Edelman Executive producer: Roman Kindrachuk Producer: Valerie Phil Art Director: Vova Radlinskiy |
