A. FILM

B. PRESS

C. OUTDOOR

C-2. Soft drinks

C-3. Alcoholic and low alcoholic beverages

C-4. Goods and services for the home

C-5. Home furnishing & appliance

C-6. Audio, video equipment, electronics, office equipment

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Tourism and travel, entertainment, culture and sport

C-11. Consumer & retail services

C-12. Communication products & services

C-13. Financial& Business services

C-14. Self promo of advertising agencies and media

C-15. Corporate & image-building ads

C-16. Social advertising and charity

C-17. Different types of non-standard advertising out of home

C-18. Digital outdoor (interactive posters, etc)

D. RADIO

D-1. Food & Beverage

D-2. Manufactured goods

D-4. Self promo of advertising agencies and media

D-5. Social advertising and charity

DC-1. Copywriting, art writer

DC-2. Music and sound design

DC-3. Actor (announcer) work

E. FILM CRAFT

E-1. Production

E-5. Copywriting

E-6. Music and sound design

E-7. Special effects and computer graphics

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard, brochure, booklet

F-5. Multipage publications

F-6. Illustration, including magazine cover

F-7. DM-materials and original business gifts

F-8. Packaging Design

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. INTERACTIVE

G-1. Commercial sites

G-2. Non-profit Internet projects

G-4. Online Campaign

G-5. Viral campaign

G-6. Other interactive communication tools

G-7. Interactive craft: design

G-8. Interactive craft: copywriting

G-9. Interactive craft: video/audio

H. CREATIVE USE OF MEDIA

H-1. Media solution for TV, radio, cinema

H-2. Media solution for print media, transportation, outdoor advertising

H-3. Digital media solution

H-4. Special events, sponsorships, promotions

H-5. Non-traditional and ambient media

H-6. An integrated media campaign

I. PR-PROJECTS

I-1. Marketing PR

I-2. Corporate PR

I-3. Social and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis PR-projects

J. MARKETING SERVICES PROJECTS

J-1. Promotional campaign

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communication

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Complex advertising campaigns and programs

K-2. Advertising series

E-09-08. Chumak, ketchup for kids (Night, Dinner, Cartoons)


Agency	23/32 Films
Creative head	23/32 Films
Author of idea	Ogilvy & Mather Ukraine
Product	ketchup
Description	“You’ll get over it!”, “Who wants to get his hands smacked?!” “Ohhh, somebody’s gonna get it!” These words are well known to every child. But justice prevailed. Now we have other rules around the table. It’s rational: Ketchup for kids, because it is not for adults! Secondly, it is natural: no dyes, preservatives and starch. And besides, it has a delicate flavor, without the cayenne pepper and other hellishly mixtures.
Team members	Client: TM Chumak senior manager: Andrey Kravets marketing director: Oleg Antonenko agency: Ogilvy & Mather Ukraine creative director: Aleksandra Doroguntsova art-director: Taras Dzendrovsky, Tatiana Shapoval copywriter: Evgeniya Dzyubenko producer: Irina Pigal account manager: Yana Karymova managing director: Viktor Ishkov Production: 23/32 Films director: Bruce Hurwit DoP: Nick Sawyer producer: Mariya Panasyuk executive producer: Lesya Sichkina edit: Aleksandr Chorny post-production: Chimney sound: Propeller Studios

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