A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
F-01-17. SIAB BANK REBRANDING
| Agency | CORUNA BRANDING |
| Creative head | Sergey Kim |
| Author of idea | Fyodor Atlasov |
| Product | SIAB BANK |
| Description | SIAB BANK rebranding was a complex project with drastic internal and external changes. When creating the renewed brand, the Bank deliberately diverged from the conservative banking trend and implemented a corporate identity completely new for this business sector: bright, dynamic, sensory branding that reflects accessibility and a flexible approach to customers. CORUNA BRANDING created the new identity for the bank and developed the whole new bright vivid and dynamic brand environment. The new logo was developed from the basic form of a credit card. The circle represents different bank services which revolove on the axis of customer orientation. SIAB's corporate idetity is based on the dynamic sign. CORUNA BRANDING designed all the elements including corporate style, documentation, advertising mockups,bank cards, corporate cars, souvenirs and other promotional items. Interior and exterior design was developed according to the communication strategy to better express the new image of the bank. |
| Team members | Creative Director: Sergey Kim Art Director: Fyodor Atlasov Account Director: Anton Cheryomushkin, Svetlana Glushkova Designers: Egor Preobrazhensky, Alexey Sirke, Vadim Melnikov Copywriters: Olga Kostina, Anton Mamykin, Alexey Poggenpol, Nikita Litvinov |
