A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

F-01-26. Sirinbird. Different country: Russia

AgencyIrina Batkova
Creative headIrina Batkova
Author of ideaIrina Batkova
ProductSilk scarves
DescriptionSIRINBIRD are themed collections devoted to the beauty and diversity of the world surrounding us. This is a set of amazing stories told on silk.

Those stories are first of all devoted to the unique diversity of artistic and cultural heritage of Russia.

The core collection, 'Different country: Russia', includes 4 scarves: 'Slavyansky', 'Gagarin', 'Zmei Gorynych' (Slavic Dragon) and 'Kandinsky'.

While working on it, we wanted to take a fresh look at our history, myths, the richness of our culture. We wanted to create something unusual, yet close and familiar. And we wanted to provide our foreign friends with a contemporary and relevant alternative to 'a gift from Russia'.

The idea of the logo is an ancient Russian symbol of a Sirinbird treated as a 'younger' Russian symbol of an eagle. The name is written in English, as our goal is to make Russian cultural and stylistic heritage attractive in and beyond Russia. Both name and logo graphics make a clear reference to Russia.

The idea for the collections to come is to develop original design for packaging and other materials, while keeping the logo intact.
Team membersIrina Batkova