A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
F-01-32. The Rebranding of "ELIO-Ukraine"
Agency | Ginger Brand |
Creative head | Minyuk Sergiy |
Author of idea | Minyuk Sergiy |
Product | Manufacturer of luxury furniture |
Description | Elio Company, the manufacturer of luxury furniture with nearly twenty-year history, has invited Ginger Brand to work on its rebranding. Its task was to develop a new brand identity, design of promotional materials, website and exhibition hall. The new logo become more rigorous and concise, its color layout has accentuated high-class brand. The base style element of the company identity become silhouettes of people, surrounded by convenient and elegant furniture. This graphic solution evokes a feeling of warmth and comfort, moreover it is associated with the basic family values - one of the key-note principles of the brand. |
Team members | Minyuk Sergiy - art director, Silenko Anastasia - designer, Socenko Anastasia - graphic designer , Sudarushkina Tatiana - account manager |