A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

F-01-32. The Rebranding of "ELIO-Ukraine"

AgencyGinger Brand
Creative headMinyuk Sergiy
Author of ideaMinyuk Sergiy
ProductManufacturer of luxury furniture
DescriptionElio Company, the manufacturer of luxury furniture with nearly twenty-year history, has invited Ginger Brand to work on its rebranding. Its task was to develop a new brand identity, design of promotional materials, website and exhibition hall.

The new logo become more rigorous and concise, its color layout has accentuated high-class brand. The base style element of the company identity become silhouettes of people, surrounded by convenient and elegant furniture. This graphic solution evokes a feeling of warmth and comfort, moreover it is associated with the basic family values - one of the key-note principles of the brand.
Team membersMinyuk Sergiy - art director, Silenko Anastasia - designer, Socenko Anastasia - graphic designer , Sudarushkina Tatiana - account manager