A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
F-01-31. Сherehapa, branding
| Agency | Volga Volga Brand Identity |
| Creative head | Vladimir Grigoriev, art director |
| Author of idea | Philipp Koltyga, creative director |
| Product | Cherehapa — online-service for purchase travel insurance |
| Description | The development of e-commerce and technology for self-service customers set the stage for the emergence of new online service selling insurance policies. Comfortable and modern, it is possible to make and buy a policy in a few minutes. Cherehapa is online-service for purchase travel insurance. It provides an easy way for people to compare and choose the best insurance conditions for foreign travel from the major insurance companies. Buying a policy becomes a part of pleasant cares while preparation for the trip, and does not take extra time and money. Customers can have everything as simple as possible: view, select and print out the policy, and go on a journey for new emotions and impressions. The brand character Cherehapa combines a love of life, mobility and protection. It is the absolutely opposite of the usual turtle. Cherehapa is mobile, active and energetic, like you. Loves life in all its manifestations, opens a new and always willing to try to "taste" the other cities, countries, islands and continents. Just to cherehapа their insurance on cherehapa.ru, and go! |
| Team members | Philipp Koltyga, creative director Vladimir Grigoriev, art director Igor Kreynin, illustrator Dmitry Akhmedov, project director |
