
Agency	GLOBAL POINT
Creative head	Alexey Kopylov
Author of idea	Alexandr Kirikov
Product	Ctrl leasing company
Description	The Russian market of car leasing is welcoming a new player, monoliner, specializing in the retail leasing of the motor transport. The agency's task was to develop a unique and innovative brand, able to blow up the market and to dismantle boring and complex stereotypes about the leasing services; show the company's focus on information technologies, remote service and interactive and user-friendly toolkit. To meet the challenge the GLOBAL POINT team developed a brand platform "Car Leasing Online”. The Ctrl key was chosen to be the image of the platform. This is one of the hot keys, which are used to speed up and simplify your work with the computer. It also stands as a reflection of the main task of the service: to provide the client with the ability to constantly monitor the process of leasing. The brand’s positioning was reflected in the brand line. The corporate style of the company was based on this element. As a result we got an unusual for the car leasing market corporate identity and design that will long be remembered by any client. The Russian market of car leasing is welcoming a new player, monoliner, specializing in the retail leasing of the motor transport. The agency's task was to develop a unique and innovative brand, able to blow up the market and to dismantle boring and complex stereotypes about the leasing services; show the company's focus on information technologies, remote service and interactive and user-friendly toolkit. To meet the challenge the GLOBAL POINT team developed a brand platform "Car Leasing Online”. The Ctrl key was chosen to be the image of the platform. This is one of the hot keys, which are used to speed up and simplify your work with the computer. It also stands as a reflection of the main task of the service: to provide the client with the ability to constantly monitor the process of leasing. The brand’s positioning was reflected in the brand line. The corporate style of the company was based on this element. As a result we got an unusual for the car leasing market corporate identity and design that will long be remembered by any client.
Team members	Head of the strategic department - Alexandr Kirikov Strategic planner - Mikhail Antonov Art director - Alexey Kopylov Copywritres - Andrey Churikov, Alexey Zadunaysky Designer - Ivan Tulenev

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