A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
F-02-14. Goals & wishes. Calendar Orange
| Agency | Studio DEZA |
| Creative head | Alexander Suvorov |
| Author of idea | Studio DEZA |
| Product | Orange Business Services |
| Description | We all dream about something, want something, tend to something. And the more variable our purposes, wishes and dreams, the more interesting is it. It is just the identification of objectives which became the key idea of calendar which was similarly named «Goals & wishes». As the visual basis there was chosen QR-code, one of the trend images in the modern world of technologies. At each bar we placed 12 original compositions: combination of images in stylistics of QR-codes and phrase verbs-objectives. Behind every QR-code – there is a purpose or a wish for 2013 year. The purposes and wishes are formulated in a facile, subtle form to entertain the reader and present a good mood. As a result we got a calendar which should not be looked but should be read. Interactive calendar which you can and should cooperate with using high-technological devices available for modern man. |
| Team members | Art Director: Danil Yartsev Design: Danil Yartsev, Sergei Stryapunin Copywriting: Michael Rakov Production manager: Natalia Yadrihinskaya Project manager: Alexander Petrosyan |
