A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
F-02-33. A calendar as a piece of art
Agency | Sablya |
Creative head | Enaliev Damir Rashitovich |
Author of idea | Yagnuk Aleksandr Sergeevich |
Product | Calendar |
Description | Raiffeisen Bank Aval is one of the leaders on financial market. The bank has quite a history and traditions. So using a classical pieces of painting arts in calendar's design is a sort of natural thing, as for the bank with such a great reputation. The fact that the value of classical painting is out of time namely reflects the main advantages of a classical bank: stability, solidity and constantly rising funds. All the paintings which were used in calendar were built out of colorful bank logos, using the mosaic technique. The total amount of such elements which were used in composing process is over 8 000. |
Team members | Strategy Planning Director – Fedorov Konstantin Mstislavovich Creative Director – Enaliev Damir Rashitovich Art Director – Yagnuk Aleksandr Sergeevich Designer - Sannikov Nikolay Petrovich, Belikova Maria Anatolievna, Pogrebniak Alexey Vladimirovich Senior Copywriter – Mamontov Dmitriy Vyacheslavovich Client Service Director – Yakovleva Nina Fedorovna |