A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
F-04-14. Tear them to pieces!
| Agency | TDI Group |
| Creative head | Sergey Filazapovich |
| Author of idea | TDI Group |
| Product | TDI Group |
| Description | “Tear them to pieces!” – a greeting card for male partners of TDI Group on IMD (International Men’s Day). Insight By virtue of their nature men tend to express their masculinity, strength and agility in a competitive way. Background In childhood each of us admired heroes of action movies such as Bruce Lee, Steven Seagal, Sylvester Stallone, Chuck Norris, etc. “Who is the strongest?” – this question thrilled everyone. Idea To give men a chance to show their worth in a fight against famous heroes, thereby trying their force and the force of their colleagues! Solution On February 23, each of our partners received an e-mail with a postcard showing a picture of famous heroes. The recipient was recommended to print the file and try to tear well known characters. Thus, each was able to demonstrate their strength and finally to find out who of the heroes is the most invincible. Results 90% of customers gave feedback on our congratulation, as it was really congenial with them and funny. Many pointed to the fact that, once again, without any investment we managed to realize a very unusual and bright congratulation. The main result – according to our partners, the strongest hero turned out to be Chuck Norris – No one managed to tear him to pieces!)) |
| Team members | Sergey Filazapovich – Creative Director Miroslav Stroganov – Copywriter Pavel Karpovich – Designer Catherine Trapeznikova – Art Director |
