A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
F-06-03. Ad Quotes Typography
| Agency | Piko |
| Creative head | Mr. Piko |
| Author of idea | Constantin Sarcov |
| Product | 15 Minute Magazine |
| Description | ‘15 Minute’ is a monthly, informative cultural magazine that touches on themes such as Theater, Film, Plastic Arts and... Advertising. Task Our task was to design a series of illustrations for articles about advertising that were to be published in the magazine. Idea We chose three famous quotes from advertising giants Ogilvy, Burnett and Bernbach and illustrated them so as to match the technique with the quote and vice versa. The quotes: A good advertisement is one which sells the product without drawing attention to itself. David Ogilvy “An idea can turn to dust or magic, depending on the talent that rubs against it.” William Bernbach "I have learned that it is far easier to write a speech about good advertising than it is to write a good ad." Leo Burnett |
| Team members | Eugen Catruc - Art Director Constantin Sarcov - Art Director |
