A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
F-07-11. Delivery.Assembling.Mounting
Agency | TWIGA |
Creative head | Mikhail Elagin |
Author of idea | Mikhail Elagin |
Product | DAM - trucking industry company |
Description | Situation. Russian e-commerce market is growing rapidly and the high level of competition in this business segment forces all its members to reduce costs and streamline business processes. Appliance e-shops stand apart in this category because their list of costs includes not only delivery of goods to customers but also its assembling and setting. Client. DAM is a trucking industry company, which is prepared, in contrast to its competitors, to undertake not only delivery of goods but also its assembling and setting. Task. The task is to attract attention of large appliance e-shops to the company. Idea. To give e-shop owners a memorable gift, which will convey the main DAM advantage, distinguishing it from competitors. Solution. We make washing machines from Lego blocs which are placed on a special pedestal with DAM logo on them. We pack all models into gift wrapping looking like real washing machine wrapping. These presents were delivered to clients by DAM. |
Team members | Creative director - Mikhail Elagin, Art-director - Grant Abovyan, Copywriter - Sergey Fedorov, Designer - Mikhail Chebanu |