F-08-03. Marier by Clёver — Utensils for happy people!

Agency	Clёver branding agency
Creative head	Benjamin Benimana
Author of idea	Clёver
Product	Marier
Description	The Marier brand made its appearance before consumers in an innovative image for the kitchenware category. The vibrant, dynamic, and striking image reflects the positioning and key benefits of the brand all of which are considered by customers when choosing household goods. The “delicious” picture of a prepared dish, the usage of soothing tones, product reliability, and the type of “shirt” packaging (and not labels) all give the consumer direct access to the product surface. The design concept was chosen on the basis of research and testing. Surveys allowed us to identify the most attractive packaging of a high quality expensive pan and to show these benefits in the design.
Team members	Art Director - Sergey Trushevsky Designer - Darya Mikhailova Print Director - Dmitry Koshkarev Account Manager - Naelya Nurieva

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