A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
F-08-16. MINTA
| Agency | DDC Creative Lab |
| Creative head | Constantine Kobernik |
| Author of idea | Igor Mospanov |
| Product | MINTA |
| Description | MINTA is highly carbonated natural lemonade with mint and lime flavor. Project included creation of trademark logo, packaging and label design as well as its adaptation for the range of SKU (MINTA Original and MINTA Diet in glass bottle, plastic bottle and slim can). Green colored bottle was inspired by a water drop, with additional embossing effect that made its surface tactile and pleasant to touch. Agency applied a “no-label” effect, using minimal neck label instead of traditional face label effect, which aimed to emphasize MINTA among its competitive range. Simple and understandable design idea communicates on purity and freshness of the drink. MINTA entered the U.S. market in autumn 2012 |
| Team members | Igor Mospanov, Сreative Director Constantine Kobernik, Art Director |
