A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
F-08-28. vodka "Russkaya Alaska" design
| Agency | Idealogiya BOXSIDE, branding company |
| Creative head | Olga Savelieva, Andrey Saveliev |
| Author of idea | Olga Savelieva, Andrey Saveliev |
| Product | vodka "Russkaya Alaska" |
| Description | "Russkaya Alaska" is a true northern vodka. Its design concept is imbued with Russian North energy, that mysterious land, surrounded by an aura of myth and romance. This piece of land where the white snow and the endless expanses stretch under the blue sky and the blazing sun. While designing vodka "Russkaya Alaska" we have implemented the following tasks: > • Brand & creative concept of vodka "Russkaya Alaska" • Structural & package design (label design, collar label design, cap design ) > • Bottle shape (the bottle shape development, embossing design ). As the result we have not only a creative packaging concept that uses northern legends and motifs, their worship of the sun, animals and amulets, but also unique technical details: - The original technology of manufacturing labels, simulating frost pattern, protecting product from counterfeiting. > - Embossing with relief ornament in the spirit of the Russian North emphasizes specially designed shape of the bottle - a flask. - Сap design repeats embossing patterns. > As a final step, we have developed a creative guide for sales representatives and networks, explaining in details the idea of Russian North and revealing the meaning of all the design elements of vodka "Russkaya Alaska". |
| Team members | Olga Savelieva, Andrey Saveliev, Nadegda Sadova, Nadegda Borisova, Alexey Bogdanov, Evgeniya Markova |
