F-08-29. baby cereals "Malyutka with natural juice" design

Agency	Idealogiya BOXSIDE, branding company
Creative head	Olga Savelieva, Andrey Saveliev
Author of idea	Olga Savelieva, Andrey Saveliev
Product	"Malyutka with natural juice"
Description	Baby cereals Malyutka with natural juice is a unique category of baby nutrition. Oatmeal Malyutka with natural juice of berries and fruits is produced by special technology which allows to keep the natural juice in the cereals. How does the juice get into a cereal? At the first stage of production cereals are being mixed with specially purified water and then natural juice are being added. While designing this category we solved following problems: • Developed a creative concept for an innovative category of baby nutrition for the brand Malyutka - Cereal with juice. • Food photography. • Development of packaging design (raspberry, peach, multifruit); We have developed a design concept that reflects the main idea of ??the product: Cereal with juice Malyutka was created specifically to help enhance a child's diet easy and with pleasure. Packaging Design category of Cereals with juice is completely different from the rest of the product line of baby nutrition Malyutka, to emphasize its unusual concept - the ability to treat the baby with bright new tastes, prepared especially for their age.
Team members	Olga Savelieva, Andrey Saveliev, Nadegda Sadova, Alexey Bogdanov, Evgeniya Markova, Ekaterina Sinotova

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