A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
F-08-33. Sky-high
| Agency | Depot WPF |
| Creative head | Alexey Fadeev |
| Author of idea | Alexey Fadeev |
| Product | Dairy products |
| Description | The problem: at the moment in Russia almost all kinds of milk available in stores have extended storage period. As a result its taste is not natural due the great amount of preservatives used. Thus in consumers’ opinion there is no true milk. The solution: to create a new brand of milk, bright and emotional, associating with childhood. We show that the world in childhood is enormous, bright and fairy. And everything in it is simple and true. Reminding people that milk is a drink from childhood we recreate the image of a sincere, promising and true product… |
| Team members | Designer: Vera Zvereva Copywriter: Anastasia Tretyakova Account manager: Ksenia Parkhomenko |
