A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
F-08-38. New Year's Gift Packaging Popok 3
| Agency | Backbone Studio |
| Creative head | Stepan Azaryan |
| Author of idea | Stepan Azaryan |
| Product | International Advertising Festival Popok 3 |
| Description | "Popok" is an International advertising festival which is held in Yerevan, Armenia. The word "Popok" is the Armenian for walnut, the kernel of which resembles a brain. The brain generates creative ideas, from which are born original and impressive advertisements, which in their turn entice us to make purchases. The festival is a battlefield for specialists in advertising, where participate the best ones. Taking as a basis this idea, we have developed the corporate identity of the festival, using military theme, for which was taken the slogan: Veni, Vidi, Crack!!! For the new year was made branded packaging to congratulate the jury members’ New Year Holidays, and the slogan was changed to more festive: Veni, Vidi, Happy New Year!!! Without departing from the basic concept, we have created a gift box in the military box style, in which were folded sweets exclusively of nuts and brandy. All of the items were packed in the form of military paraphernalia. Under the lid we left an inscription calling for peace: «We wish you peace, but if you think about war - then let the war be only like this.» |
| Team members | Karen Gevorgyan - Graphic Designer Armenak Grigoryan - Painter Arabo Sargsyan - Graphic Designer |
