A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

F-08-39. Fresh Bar

AgencyDDVB
Creative headLeonid Feigin
Author of ideaAlexander Kovalenko
ProductFresh Bar
DescriptionFresh Bar

Background:
The cocktails are very popular among young people. Young people also like carbonated drinks. Cocktails contain alcohol, as usual.
The new line of soft drinks Fresh Bar – is an "adult" flavored water with your favorite cocktail taste, which expresses the idea of "fun and party in any place, where we are together."

Challenge:
Develop a package design for a series of cocktails, demonstrating barman skills in cjcktails composing and highlighting. As a result, to bring to market more adult elegant brand.

Solution:
Cocktail recipes and range of moods are visuallized in package design. Stulish icons are made close to the perception of young people.
Team membersLeonid Feigin - creative director
Alexander Kovalenko - art-director
Olessia Kozyreva-Latyshenko - project leader
Ekaterina Drugomilova - designer
Denis Smurov, Denis Polanskiy - pre-press