A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
F-08-39. Fresh Bar
Agency | DDVB |
Creative head | Leonid Feigin |
Author of idea | Alexander Kovalenko |
Product | Fresh Bar |
Description | Fresh Bar Background: The cocktails are very popular among young people. Young people also like carbonated drinks. Cocktails contain alcohol, as usual. The new line of soft drinks Fresh Bar – is an "adult" flavored water with your favorite cocktail taste, which expresses the idea of "fun and party in any place, where we are together." Challenge: Develop a package design for a series of cocktails, demonstrating barman skills in cjcktails composing and highlighting. As a result, to bring to market more adult elegant brand. Solution: Cocktail recipes and range of moods are visuallized in package design. Stulish icons are made close to the perception of young people. |
Team members | Leonid Feigin - creative director Alexander Kovalenko - art-director Olessia Kozyreva-Latyshenko - project leader Ekaterina Drugomilova - designer Denis Smurov, Denis Polanskiy - pre-press |