A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
F-08-40. Tornado Energy
| Agency | DDVB |
| Creative head | Leonid Feigin |
| Author of idea | Alexander Kovalenko |
| Product | Tornado Energy |
| Description | Tornado Background: Energetic drinks target audience is interested not only taste, but also in an original eye-catching appearance, since the consumption of the product often occurs at the parties where man should look cool. The existing package Tornado looked cheap and not appealing to target audience. Challenge: Develop new packaging design more stylish and with sense of gumor. Solution: Powerful symbol of the tornado was developed for the brand. It looks stylish and amazing reminding road sign. Logos also includes funny icons and slogans corresponding to each of the four flavors. |
| Team members | Leonid Feigin - creative director Alexander Kovalenko - art-director Olessia Kozyreva-Latyshenko - project leader Ekaterina Drugomilova - designer Denis Smurov, Denis Polanskiy - pre-press |
