A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

F-08-43. Papa Care

AgencyDepot WPF
Creative headAlexey Fadeev
Author of ideaAlexey Fadeev
Productдетская косметика Papa Care
DescriptionMother is the most important person for every child. It's mom who makes all decisions as far as baby care and upbringing is concerned. No surprise that all baby cosmetics producers appeal to moms.

But a family is not just mom. It's amazing and complicated relations between at least 3: mother, father and child. When designing «Papa Care» new brand of baby cosmetics we have created an image that inspires both fathers' trust and mothers’ tenderness…
Team membersDesigner: Julia Zhdanova
Account manager: Ksenia Parkhomenko