A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
F-08-44. Somewhat
| Agency | Depot WPF |
| Creative head | Alexey Fadeev |
| Author of idea | Alexey Fadeev |
| Product | lemonade |
| Description | Lemonade is a drink associated with childhood. When buying it, people often want to feel anew the sensations available only to children. Above all, these are delight from everything new and unexpected, joy of discoveries and brightness of impressions. «Somewhat» lemonade aims to create an intrigue, to surprise, to cause a flurry of positive emotions. Amaze is hidden everywhere: in the unusual beverage naming, in the bright character, in the tastes’ identity system… |
| Team members | Art director: Julia Zhdanova Designers: Maria Ponomareva, Dmitry Penkov Copywriter: Anastasia Tretyakova Pre-press: Kurban Garanov, Vitaly Gavrish Account manager: Ekaterina Kudryashova |
