A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
F-08-51. TASTY COFFEE, craft
Agency | Muhina Design |
Creative head | Anna Mukhina |
Author of idea | Anatoly Mukhin |
Series | TASTY COFFEE |
Product | Coffee |
Description | A two-layer pack made of craft paper continues the general design-solution of TASTY COFFEE to make typeface by hand. The carefulness of hand work, warmth and care put into the product are translated with all the elements of the graphics and sensed by a consumer in a shop and a HoReCa worker who gets coffee in such pack “for taste test”. For differentiating the coffee grades, labels with brand graphics are made in different colors. |
Team members | Art Director: Anatoly Mukhin Designer, illustrator: Elena Nariczina |