A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
F-08-50. TASTY COFFEE, black
| Agency | Muhina Design |
| Creative head | Anna Mukhina |
| Author of idea | Anatoly Mukhin |
| Series | TASTY COFFEE |
| Product | Coffee |
| Description | Task The major purveyor of roasted coffee for the HoReCa buys coffee of the Speciality grade and presents the grades of coffee collected only by hands. The task set before the agency was to expand the circle of consumers, develop the retail market and necessarily retain the former HoReCa audience. Solution As a design-solution for the pack TASTY COFFEE, we have chosen to make a typeface and navigation elements by hand. The carefulness of hand work, warmth and care put into the product are translated with each letter and the graphics of instructions, which creates a “coffee atmosphere”. For retail sale and cafes, a line of packs of different volume from multilayer film is created. The differentiation of the product is realized with the use of labels of different colors. Result According to the data of the company, the rebranding of TASTY COFFEE has resulted in a three hundred percent increase of sales during the first three months after the restart (you can check the data at: www.tastycoffee.ru). |
| Team members | Art Director: Anatoly Mukhin Designer, illustrator: Elena Nariczina |
