A. РЕКЛАМНИЙ РОЛИК
B. РЕКЛАМА В ПРЕСІ
C. ЗОВНІШНЯ РЕКЛАМА
D. РАДІО РЕКЛАМА
E. ВІДЕОМАЙСТЕРНІСТЬ
F. ДИЗАЙН
G. ІНТЕРАКТИВНА РЕКЛАМА
H. КРЕАТИВ В МЕДІА ПРОЕКТАХ
I. PR-ПРОЕКТИ
J. ПРОЕКТИ МАРКЕТИНГОВИХ СЕРВІСІВ
K. РЕКЛАМНІ КОМПАНІЇ
A-13-16. Inbox
Агенство | ABK advertising |
Творчий керівник | Giorgi Kvlividze, Nikoloz Motsonelidze |
Автор ідеї | Giorgi Kvlividze, Nikoloz Motsonelidze |
Серія | Inbox |
Продукт | Deposit Banking Product |
Опис | Product: INBOX is an innovative deposit product from local Bank Constanta, which allows consumers to collect money via payment kiosk machines, anytime and starting from minimal amounts. Brief: The product was decided to target on youth (18 -25), because of the unique mechanics, which allows to collect money even by spare change. The first step was to create high awareness among TA and simply to make the brand cool, not even mentioning the mechanics of the product, just to create a question: "what is Inbox?" Solution: In order to speak with youth, the decision was to confront the brand with local traditional values and shoot several TV spots starring an international celebrity Vinnie Jones, which is highly popular among youth in Georgia and is famous as a rebel and a "tough guy", announcing the message of the brand: "Go crazy with your wishes" |
Склад творчої групи | Directors: Giorgi Kvlividze, Nikoloz Motsonelidze. Prodiuser: Anastasia Akhvlediani,Director of photography: Lomer Akhvlediani. Art director: Gogi Mikeladze. Costume Designer: Medea Bakradze. Makeup: Madona Chanturia. |