A. РЕКЛАМНИЙ РОЛИК
B. РЕКЛАМА В ПРЕСІ
C. ЗОВНІШНЯ РЕКЛАМА
D. РАДІО РЕКЛАМА
E. ВІДЕОМАЙСТЕРНІСТЬ
F. ДИЗАЙН
G. ІНТЕРАКТИВНА РЕКЛАМА
H. КРЕАТИВ В МЕДІА ПРОЕКТАХ
I. PR-ПРОЕКТИ
J. ПРОЕКТИ МАРКЕТИНГОВИХ СЕРВІСІВ
K. РЕКЛАМНІ КОМПАНІЇ
A-01-14. Мороженое Pols
Агенство | Gatis Rozenfelds |
Творчий керівник | Gatis Rozenfelds |
Автор ідеї | Gatis Rozenfelds |
Продукт | Ice cream |
Опис | The Pols ice cream brand experienced its renaissance as the result of a change of ownership of JSC “R?gas piena kombin?ts”; it was once again made of natural milk and cream, got new packaging and a higher price. It was important in these circumstances to strengthen the reputation of Pols, the traditional and most popular ice cream in Latvia, and to secure consumers’ loyalty and its position in the market. The rebranding campaign for Pols was based on two strategic directions and positioning: “childhood favourite” and “everything connected with the (North) Pole”. |
Склад творчої групи | Advertising Agency: Alpha Baltic Creative Director: Gatis Rozenfelds Art Director: Krists Zankovskis Director: Armands Blumbergs Director of photography: Janis Eglitis Copywriter: Krisjanis Papins Production company:Cuba Studija |