A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-01-26. En+ Group
| Agency | DEFA |
| Creative head | Vadim Igonin |
| Author of idea | DEFA |
| Product | En+ Group |
| Description | During the work with En+ Group website our agency set the tasks which should have been solved primarily: • create the image of a company which effectively produces leaders in selected area; • compliance of website with the modern functional solutions in the industry; • increase the efficiency of communication with the representatives of target auditory segments (shareholders, potential investors, industry analysts); • Compatibility with all types of mobile devices, interface simplicity, optimization of the content. In this way, the concept of a website, which would provide maximal effect under current tasks, was boiled down to 3 key points: efficiency, originality, technological effectiveness. To demonstrate the versatility and immensity of the company’s activity, some non-standard background images were used. They are compiled of panoramic photos with company’s figures represented by geographical objects. |
| Team members | Art direction: Nazir Khasavov Strategic planning: Alexey Glazkov Project management: Ksenia Anikeeva Analytics: Katya Popkova; Design: Anna Kuleshova; Anna Kobceva; Sonya Bolshakova; Anton Vodogreev; Vladmir Doroshevsky; Mihail Konovalov; Programming: Ivan Grebnev; Vitaly Kirenkov; Aleksey Kazakov; Leonid Frolov; Artem Duzz; Content- management: Andrey Kotov; Katya Ozerova; Taya Sokolova |
