A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-02-10. CHOOZ VOOZ
| Agency | RAM 360 |
| Creative head | Igor Gusarov |
| Author of idea | RAM 360 |
| Product | Online service for obtaining information about universities in Ukraine |
| Description | Entering campaign 2012 was in full swing. The entrants were in the middle of a hard choice, the parents couldn’t stop worrying. Thus we’ve decided to help the former schoolchildren to choose the college of their dreams simply and quickly. Publishers annually produce bulky catalogs of universities that can be found at every school library. But for a young person there should be something more interesting... We have collected and systematized the information about more than 400 universities, identifying the most important factors of choice for entrants and made them ‘visible’. Such factors are the sum of points for EIT (External Independent Testing), cost of education, seats on each specialty, military faculty. Please, notice that the scores for EIT are not published in any handbooks, but it is one of the most important factors for college entrants. |
| Team members | Igor Gusarov, Creative Director Elena Krasnovskaya, Art Director Aleksandr Melnichenko, Senior Copywriter Anastasia Obertas, Copywriter |
