A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-04-09. Ice battle
| Agency | Hungry Boys |
| Creative head | Vlad Sitnikov |
| Author of idea | Arthur Miroshnichenko |
| Product | Skoda |
| Description | Ice-Battle is an online game for the real hockey fans! Here you need to show what you can do in reality. Want to win? So take it in your hands digital-stick and Smash! Each day, the participants tried to break the ice cube, inside which were tickets for the First Channel Cup of ice hockey. As the tools at hand, they used a stick and puck, flamethrower, vuvezelu or "random item". The veil of the selected item the extent of damage, which gets the ice. The winner is the user, who was the decisive blow, and destroyed the cube to the end. In the production it were used a real fire, aiming at the cube. We decided to draw an ice cube, but in the most realistic manner. Ice-battle game was launched at a special promotional site, and in social networks. The results Total: more than 120 000 unique users visited the application Total coverage: about 33 million contacts More than 20 publications to which more than 200 people responded For the first five days since the application was made the players more than 150 thousand hits. At the same time fought to win more than 120 people. |
| Team members | Account - Catherine Allon / Elizabeth Akhmetov Producer - Victor Kozlov Copywriter - Arthur Miroshnichenko Design - Hamza Kadirov Video - I-Design Development - Peppers |
