A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-06-03. Emergency places in Moscow on "Yandex.Map"
| Agency | Hungry Boys |
| Creative head | Vlad Sitnikov |
| Author of idea | Vlad Sitnikov |
| Product | Ё-полис |
| Description | Advertising should be useful! This idea has haunted our creatives when they came up with a special project for the "Soglasie", that based on accident statistics Yandex.Maps How to help people in Moscow, sweltering in traffic, looking for any excuse to reduce the time on the road? For the first time, the most danger spots in Moscow according Yandex.Probki become content of the new project - a special promotion layer On Yandex.Maps! Based on the statistics most accidents places in Moscow on the map placed branded label, warning users of the potential danger. Car enthusiasts can adjust and optimize their route through this project. Tags are placed on the map in three colors: red, orange and yellow. They report on the level of emergency risk. Red marks, for example, called "Always accident." |
| Team members | Команда Креатив — Влад Ситников Дизайнер — Хамза Кадыров Аккаунт-менеджер — Любовь Чубатая |
