
Agency	CreativePeople
Creative head	Alexander Kovalsky
Author of idea	Alexander Kovalsky
Product	Services of iChance
Description	The common data: For many companies a word of mouth is an important and effective instrument for sales. For the small company recommendations are often related to the key employees and their professionalism that clients trust. iChance is such a company. The company was founded by a former top-manager of one of the largest players at the market of contextual advertising. So the company is actively used the fame of its leader. In an effort to stay within a small, but effective company, working only with a few large clients, iChance was important not to lose those who came upon the recommendations. The сhallenge: After receiving a recommendation, the potential client switched on the old website ichance.ru and he got lost in the structure, descriptions, terms. Instead of continuing a confidential conversation, the client found himself on the usual corporate site. A lot of loyal customers after visiting the site did not contact with iChance. The goal: iChance competes with a huge promotion factories. For this reason, the new website has to highlight the concept of "manual settings", briefly and accessibly tells users what is the company. Most importantly, to confirm the expectations of loyal customers, that is iChance differents from other players at the market in its approach, words and actions. The idea: iChance is recommend by others. These recommendations are related often to the key employees who value their name and don't deliver on one's promises. Therefore, iChance is the company as good as one's word. Words as promises they are personally responsible. Words as a product (search queries) the company has to work with. The navigation of the website is simple and clear. It reminds a conversation when people just meet. The company says who we are, what we do, how and what comes out of it. Finally, the company proposes to contact with them, but there is no contact telephone number for random calls. Those who write the e-letter already know exactly what he wants to ask. Illustrations arising out of a sound wave are well complemented of presentation idea. The result: Customers appreciate the idea. The effect of the new website met all expectations, the number of appeals has increased significantly. Moreover, the site has caused a heated discussion among the competitors, began to appear in the design compilations, comments and blogs. Consequently, the flow of visitors has increased. The time spent on the site has increased sevenfold. The absence of number has became an interesting solution: finally we get rid from the random calls, and e-mail requests started coming with a detailed task description. ichance-case.cpeople.ru/
Team members	Design - Sergey Zakharov, Max Aksenov, Florian Nicolle Animation and composition - Anna Selezneva Technical Design - Vladimir Kovalsky Video - Max Stekolschikov Calligraphy - Sergey Krasotin Producing of the project - Alexander Zazvonov Programming - Sergey Repkov

http://www.ichance.ru/

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