A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
H-02-05. Windows 8 – Shopping Malls Branding
Agency | UM Russia |
Creative head | Roman Karpenko - Microsoft, Marketing communication manager |
Author of idea | UM |
Product | Windows 8 |
Description | Microsoft launched Windows 8 by introducing a new era of no compromise devices and experiences The main goal of advertisement campaign was to drive product awareness and consideration during Windows 8 Launch in Russia The main challenge: to be bold and visible while big out of home formats are forbidden in Moscow. Need to find assets with the same power of influence that will be close to retailers December-January period is the gift season in Russia. People usually rush to shopping malls searching for presents for friends & family Idea: high impact non-standard placements in the largest shopping malls in Moscow |
Team members | Roman Karpenko - Microsoft, Marketing communication manager Ksenia Koshkina - Microsoft, product manager Maria Melkova - Microsoft, product manager Galina Anikina - UM, Planning Director Andrey Molodenko - UM, Media Group Head |