A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

H-02-05. Windows 8 – Shopping Malls Branding

AgencyUM Russia
Creative headRoman Karpenko - Microsoft, Marketing communication manager
Author of ideaUM
ProductWindows 8
DescriptionMicrosoft launched Windows 8 by introducing a new era of no compromise devices and experiences
The main goal of advertisement campaign was to drive product awareness and consideration during Windows 8 Launch in Russia
The main challenge: to be bold and visible while big out of home formats are forbidden in Moscow. Need to find assets with the same power of influence that will be close to retailers
December-January period is the gift season in Russia. People usually rush to shopping malls searching for presents for friends & family
Idea: high impact non-standard placements in the largest shopping malls in Moscow
Team membersRoman Karpenko - Microsoft, Marketing communication manager
Ksenia Koshkina - Microsoft, product manager
Maria Melkova - Microsoft, product manager
Galina Anikina - UM, Planning Director
Andrey Molodenko - UM, Media Group Head