A. FILM

B. PRESS

C. OUTDOOR

C-2. Soft drinks

C-3. Alcoholic and low alcoholic beverages

C-4. Goods and services for the home

C-5. Home furnishing & appliance

C-6. Audio, video equipment, electronics, office equipment

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Tourism and travel, entertainment, culture and sport

C-11. Consumer & retail services

C-12. Communication products & services

C-13. Financial& Business services

C-14. Self promo of advertising agencies and media

C-15. Corporate & image-building ads

C-16. Social advertising and charity

C-17. Different types of non-standard advertising out of home

C-18. Digital outdoor (interactive posters, etc)

D. RADIO

D-1. Food & Beverage

D-2. Manufactured goods

D-4. Self promo of advertising agencies and media

D-5. Social advertising and charity

DC-1. Copywriting, art writer

DC-2. Music and sound design

DC-3. Actor (announcer) work

E. FILM CRAFT

E-1. Production

E-5. Copywriting

E-6. Music and sound design

E-7. Special effects and computer graphics

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard, brochure, booklet

F-5. Multipage publications

F-6. Illustration, including magazine cover

F-7. DM-materials and original business gifts

F-8. Packaging Design

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. INTERACTIVE

G-1. Commercial sites

G-2. Non-profit Internet projects

G-4. Online Campaign

G-5. Viral campaign

G-6. Other interactive communication tools

G-7. Interactive craft: design

G-8. Interactive craft: copywriting

G-9. Interactive craft: video/audio

H. CREATIVE USE OF MEDIA

H-1. Media solution for TV, radio, cinema

H-2. Media solution for print media, transportation, outdoor advertising

H-3. Digital media solution

H-4. Special events, sponsorships, promotions

H-5. Non-traditional and ambient media

H-6. An integrated media campaign

I. PR-PROJECTS

I-1. Marketing PR

I-2. Corporate PR

I-3. Social and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis PR-projects

J. MARKETING SERVICES PROJECTS

J-1. Promotional campaign

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communication

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Complex advertising campaigns and programs

K-2. Advertising series

H-04-13. Actually truth about your man


Agency	Kinograf
Creative head	Vitaliy Kokoshko
Author of idea	Kinograf
Product	pub Beer Point
Description	Situation: One of “Beer Point” chain pubs in Kiev is located at “Blockbuster” Mall, where families and loving couples usually spend their day-off. A man would be glad to toss a pint or two, yet he has come to “Blockbuster” with a lady, and family day-off or romantic date has nothing to do with attending a pub. At the same time, only flyers were budgeted for the promo-campaign. Goal: - Increase “Beer Point” pub attendance at “Blockbuster” Mall by 10%. Solution: Let’s make women become initiators for visiting a pub! Idea: Distribute flyers among women who’re accompanied by men. For “Blockbuster” female guests we had the advantage of kindness and bribery. Results: - “Beer Point” pub attendance at “Blockbuster” Mall increased by 26%, which is twice as much as the result planned, and leveled up to the average chain result. - Pub’s gain made 17 000 USD compared to promo expenses of 1 500 USD. - 90% of respondents in pub’s survey called “Beer point” the best place of “Blockbuster” Mall.
Team members	Strategist: Victoria Makarova Creative Group Head: Andrey Latanskiy Copyright: Oleg Kiselitsa, Liliia Chornaia Design: Boris Kozub, Anastasia Kovtun, Maria Mevsha

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