A. FILM

B. PRESS

C. OUTDOOR

C-2. Soft drinks

C-3. Alcoholic and low alcoholic beverages

C-4. Goods and services for the home

C-5. Home furnishing & appliance

C-6. Audio, video equipment, electronics, office equipment

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Tourism and travel, entertainment, culture and sport

C-11. Consumer & retail services

C-12. Communication products & services

C-13. Financial& Business services

C-14. Self promo of advertising agencies and media

C-15. Corporate & image-building ads

C-16. Social advertising and charity

C-17. Different types of non-standard advertising out of home

C-18. Digital outdoor (interactive posters, etc)

D. RADIO

D-1. Food & Beverage

D-2. Manufactured goods

D-4. Self promo of advertising agencies and media

D-5. Social advertising and charity

DC-1. Copywriting, art writer

DC-2. Music and sound design

DC-3. Actor (announcer) work

E. FILM CRAFT

E-1. Production

E-5. Copywriting

E-6. Music and sound design

E-7. Special effects and computer graphics

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard, brochure, booklet

F-5. Multipage publications

F-6. Illustration, including magazine cover

F-7. DM-materials and original business gifts

F-8. Packaging Design

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. INTERACTIVE

G-1. Commercial sites

G-2. Non-profit Internet projects

G-4. Online Campaign

G-5. Viral campaign

G-6. Other interactive communication tools

G-7. Interactive craft: design

G-8. Interactive craft: copywriting

G-9. Interactive craft: video/audio

H. CREATIVE USE OF MEDIA

H-1. Media solution for TV, radio, cinema

H-2. Media solution for print media, transportation, outdoor advertising

H-3. Digital media solution

H-4. Special events, sponsorships, promotions

H-5. Non-traditional and ambient media

H-6. An integrated media campaign

I. PR-PROJECTS

I-1. Marketing PR

I-2. Corporate PR

I-3. Social and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis PR-projects

J. MARKETING SERVICES PROJECTS

J-1. Promotional campaign

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communication

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Complex advertising campaigns and programs

K-2. Advertising series

H-04-15. The Audioguide Project


Agency	Young & Rubicam FMS Russia
Creative head	Marco Cremona
Author of idea	Marco Cremona, Anton Zimin, Federico Fanti
Product	The Moscow Museum of Erotic Art
Description	The objective was to attract more visitors to Tochka G, Moscow Erotic Art Museum. We focused on adult Museum goers because they were more likely than other targets to respond to our campaign (being already familiar with Museums) and because they enjoy the world of art and so we just needed to find a way to bring erotism into the equation. We picked a work of art in the permanent collection of the famous Pushkin Museum and changed its boring audio-guide description into a much more sensual one. We then gave out free audio-guides to adult Museum goers for one week, starting on Saturday December, 15th 2012. All the descriptions of the paintings were the same except for one, which was very sexy and fun. At the end of the description, visitors where told that the exhibition they were watching was great but if they wanted something even more exciting, they should visit Tochka G EroticMuseum.
Team members	Executive Creative Director - Marco Cremona Copywriter - Anton Zimin Art Director - Federico Fanti Producer - Ilia Uturgauri CG Producer - Alexander Perminov Account Manager - Andrey Pavlov

← previous next →

← back to the category