A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
H-04-16. Rock for Bobrov
| Agency | TDI Group |
| Creative head | Sergey Filazapovich |
| Author of idea | TDI Group |
| Product | Bobrov Beer |
| Description | Background: Bobrov Beer is a regional youth brand of HEINEKEN Belarus. “Rock for Bobrov” is a Belarusian rock music festival with its rich history. Year after year the festival increases its scale inviting more and more eminent figures. The goals: to increase the significance, coverage and scale of the event taking into consideration its budget. The idea: to bring the festival from the national level to the international one. The solution: To place emphasis not on the performing bands, but on the guests – in particular foreign guests by using the international platform “Couchserfing.com”. “Couchsurfing.com” is one of the biggest hospitality networks, which unites more than 3 million people from 246 countries. Members of the network provide housing and assistance to each other during their trips and also organize trips together. Realization: Having contacted the head office of the network in San Francisco, we got the official support and opportunity to place the information on the website “Couchserfing.com” free of charge. The project has been supported by the Belarusian department of the network that took the responsibility for invitation and accommodation of the guests of the festival. The department has also spread information about the festival on the website and in social networks gratis. An international camp of rock festivals was organized at the event, where you could get acquainted with the most distinguished European festivals and moreover play the national game of each country. Results: • The event got its international status even if the budget has been cut in comparison with the previous year. • The festival has been visited by the guests from 30 countries including Venezuela, China and Australia. • More than 100 responses have been received in the media. • The event was shown in the main television programs. |
| Team members | Sergey Filazapovich - Creative Director |
