A. FILM

B. PRESS

C. OUTDOOR

C-2. Soft drinks

C-3. Alcoholic and low alcoholic beverages

C-4. Goods and services for the home

C-5. Home furnishing & appliance

C-6. Audio, video equipment, electronics, office equipment

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Tourism and travel, entertainment, culture and sport

C-11. Consumer & retail services

C-12. Communication products & services

C-13. Financial& Business services

C-14. Self promo of advertising agencies and media

C-15. Corporate & image-building ads

C-16. Social advertising and charity

C-17. Different types of non-standard advertising out of home

C-18. Digital outdoor (interactive posters, etc)

D. RADIO

D-1. Food & Beverage

D-2. Manufactured goods

D-4. Self promo of advertising agencies and media

D-5. Social advertising and charity

DC-1. Copywriting, art writer

DC-2. Music and sound design

DC-3. Actor (announcer) work

E. FILM CRAFT

E-1. Production

E-5. Copywriting

E-6. Music and sound design

E-7. Special effects and computer graphics

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard, brochure, booklet

F-5. Multipage publications

F-6. Illustration, including magazine cover

F-7. DM-materials and original business gifts

F-8. Packaging Design

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. INTERACTIVE

G-1. Commercial sites

G-2. Non-profit Internet projects

G-4. Online Campaign

G-5. Viral campaign

G-6. Other interactive communication tools

G-7. Interactive craft: design

G-8. Interactive craft: copywriting

G-9. Interactive craft: video/audio

H. CREATIVE USE OF MEDIA

H-1. Media solution for TV, radio, cinema

H-2. Media solution for print media, transportation, outdoor advertising

H-3. Digital media solution

H-4. Special events, sponsorships, promotions

H-5. Non-traditional and ambient media

H-6. An integrated media campaign

I. PR-PROJECTS

I-1. Marketing PR

I-2. Corporate PR

I-3. Social and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis PR-projects

J. MARKETING SERVICES PROJECTS

J-1. Promotional campaign

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communication

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Complex advertising campaigns and programs

K-2. Advertising series

H-06-05. Start now!


Agency	e:mg
Creative head	Anton Melnikov
Author of idea	Maxim Kolyshev
Product	Russian fitness-aerobics Federation
Description	Dear experts, please watch the video of our project "Start now!" youtu.be/vaAlWnDRd44 In order to show people that they need to do fitness and that they can exercise anywhere and anytime, without postponing it for later, we created an integrated campaign. The TV videos communicated in a very comic manner that fitness is possible to do even at work. In fitting rooms of large clothes stores we fixed mirrors that enlarge reflection. As a result people seemed to look much larger than they are. The message on the mirrors made people think about their physical appearance. We made an event - a flashmob that took place in a large mall and where tens of people participated. People were running against direction of the travolators and escalators as if on a step mill. At the end of the campaign the mall's visitors saw a huge flag with the Russian fitness-aerobics Federation logo. The slogan of the campaign called people to do fitness without postponing it for later.
Team members	Anton Melnikov (e:mg, Chief Creative Officer) Tatiana Tarmogina (e:mg, Executive Director) Maxim Kolyshev (e:mg, Creative Director & Art Director) Maria Semenova (e:mg, Head Of Department Of Projects Implementation) Vladimir Vetrov (e:mg, Project Manager)

← previous next →

← back to the category