A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

I-05-03. NATIONAL RADAR

AgencyMOOZ!
Creative headEriks Stenedzenieks
Author of ideaEriks Stendzenieks
ProductNATIONAL RADAR
DescriptionIn 2011 speed cameras were introduced to Latvian drivers, but as it soon turned out – it wasn't for the noble cause of speeding elimination but was a really cheeky money making scheme and it wasn't the country that won in this war.
So in 2012 we decided to take things in our own hands. We started a social campaign–The National Radar.
The idea: Take your old fridge, grill, microwave or any other speed camera like object, spray a stencil on it to make it look real and place it on a highway where it doesn't interfere with traffic. Sit back and enjoy the drivers slowing down.
Team membersCreative Director - Eriks Stendzenieks
Designer - Raitis Kalnins
Copywriter - Krista Sepeda
Account Manager - Madara Gore Berzina