A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
I-05-03. NATIONAL RADAR
Agency | MOOZ! |
Creative head | Eriks Stenedzenieks |
Author of idea | Eriks Stendzenieks |
Product | NATIONAL RADAR |
Description | In 2011 speed cameras were introduced to Latvian drivers, but as it soon turned out – it wasn't for the noble cause of speeding elimination but was a really cheeky money making scheme and it wasn't the country that won in this war. So in 2012 we decided to take things in our own hands. We started a social campaign–The National Radar. The idea: Take your old fridge, grill, microwave or any other speed camera like object, spray a stencil on it to make it look real and place it on a highway where it doesn't interfere with traffic. Sit back and enjoy the drivers slowing down. |
Team members | Creative Director - Eriks Stendzenieks Designer - Raitis Kalnins Copywriter - Krista Sepeda Account Manager - Madara Gore Berzina |