A. РЕКЛАМНИЙ РОЛИК
B. РЕКЛАМА В ПРЕСІ
C. ЗОВНІШНЯ РЕКЛАМА
D. РАДІО РЕКЛАМА
E. ВІДЕОМАЙСТЕРНІСТЬ
F. ДИЗАЙН
G. ІНТЕРАКТИВНА РЕКЛАМА
H. КРЕАТИВ В МЕДІА ПРОЕКТАХ
I. PR-ПРОЕКТИ
J. ПРОЕКТИ МАРКЕТИНГОВИХ СЕРВІСІВ
K. РЕКЛАМНІ КОМПАНІЇ
I-05-03. НАРОДНЫЙ РАДАР
Агенство | MOOZ! |
Творчий керівник | Eriks Stenedzenieks |
Автор ідеї | Eriks Stendzenieks |
Продукт | НАРОДНЫЙ РАДАР |
Опис | In 2011 speed cameras were introduced to Latvian drivers, but as it soon turned out – it wasn't for the noble cause of speeding elimination but was a really cheeky money making scheme and it wasn't the country that won in this war. So in 2012 we decided to take things in our own hands. We started a social campaign–The National Radar. The idea: Take your old fridge, grill, microwave or any other speed camera like object, spray a stencil on it to make it look real and place it on a highway where it doesn't interfere with traffic. Sit back and enjoy the drivers slowing down. |
Склад творчої групи | Creative Director - Eriks Stendzenieks Designer - Raitis Kalnins Copywriter - Krista Sepeda Account Manager - Madara Gore Berzina |