A. FILM

B. PRESS

C. OUTDOOR

C-2. Soft drinks

C-3. Alcoholic and low alcoholic beverages

C-4. Goods and services for the home

C-5. Home furnishing & appliance

C-6. Audio, video equipment, electronics, office equipment

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Tourism and travel, entertainment, culture and sport

C-11. Consumer & retail services

C-12. Communication products & services

C-13. Financial& Business services

C-14. Self promo of advertising agencies and media

C-15. Corporate & image-building ads

C-16. Social advertising and charity

C-17. Different types of non-standard advertising out of home

C-18. Digital outdoor (interactive posters, etc)

D. RADIO

D-1. Food & Beverage

D-2. Manufactured goods

D-4. Self promo of advertising agencies and media

D-5. Social advertising and charity

DC-1. Copywriting, art writer

DC-2. Music and sound design

DC-3. Actor (announcer) work

E. FILM CRAFT

E-1. Production

E-5. Copywriting

E-6. Music and sound design

E-7. Special effects and computer graphics

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard, brochure, booklet

F-5. Multipage publications

F-6. Illustration, including magazine cover

F-7. DM-materials and original business gifts

F-8. Packaging Design

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. INTERACTIVE

G-1. Commercial sites

G-2. Non-profit Internet projects

G-4. Online Campaign

G-5. Viral campaign

G-6. Other interactive communication tools

G-7. Interactive craft: design

G-8. Interactive craft: copywriting

G-9. Interactive craft: video/audio

H. CREATIVE USE OF MEDIA

H-1. Media solution for TV, radio, cinema

H-2. Media solution for print media, transportation, outdoor advertising

H-3. Digital media solution

H-4. Special events, sponsorships, promotions

H-5. Non-traditional and ambient media

H-6. An integrated media campaign

I. PR-PROJECTS

I-1. Marketing PR

I-2. Corporate PR

I-3. Social and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis PR-projects

J. MARKETING SERVICES PROJECTS

J-1. Promotional campaign

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communication

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Complex advertising campaigns and programs

K-2. Advertising series

J-01-14. Blue bird


Agency	Kinograf
Creative head	Vitaliy Kokoshko
Author of idea	Oleg Kiselitsa
Product	Target credit at point of sale
Description	Situation: In autumn 2012 household appliances stores together with their partner banks hold an action “0% loan interest”. Due to low profitability “Renascence Credit” Bank refuses to take part in this action. How to win against competition’s “zero action”, using minimum budget and persuade clients to take loan at “Renascence Credit” Bank? Goals: - Maintain sales volume at September 2011 rate. - Retain existing customer attraction dynamics. Solution: We have called for customers to catch luck’s tail! Lottery was announced by a blue bird of luck, which brightly marked out “Renascence Credit” counter among competition. To make our message more notable, we’ve decided to use the whole space of a trading hall. Customers’ attention was attracted by wobbles, radio-commercial and an animated screen-saver on displays and TV-panels. Result: - Issued loans sum increased by 16% compared to the same period of the year 2011. - Not only did this campaign held customer attraction dynamics, but also increased it by 10% - Action awareness among appliances stores customers made 90%.
Team members	Strategist: Victoria Makarova Creative Group Head: Andrey Latansky Art Director: Maria Ryaboshlyk Copywriters: Oleg Kiselitsa, Sergey Gulyk

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