
Agency	KAMWA — Perm Regional Public Organization for Promoting Cultural and Youth Projects & Vitamin Group
Creative head	Natalia Shostina
Author of idea	Natalia Shostina, Nadezhda Netsvetaeva
Product	Permian animal style
Description	Perm animal style was an important stage of culture and history. Ancient artists near the Ural mountains depicted images of their life on bronze plates. Today it lost its fame, no one remembers it, it doesn’t attract people. New faces is a joint project with Vitamin Group and KAMWA (Perm Regional Public Organization for Promoting Cultural and Youth Projects). Our objective was to revive Perm animal style, bring the interest back and enrich it with new meanings. The idea of the project is to create a «time-machine» for an interactive journey into the world of ancestors. Strategy To build a communication platform and engage a wide audience in the project. To involve young people in studying history of the region in a playful way. Implementation We organized an unusual stand at the largest festival in the city "White Nights in Perm". Faces in Perm animal style were put on a transparent stand and every visitor of the festival could «try them on», discover similarities and differences. A professional photographer took pictures and they were posted on the project pages in social media daily. The participants found themself on photos, shared the content with friends on facebook and VK. Results Perm citizens and festival guests loved this friendly and interesting entertaining project. More than 500,000 spectators visited the stands. More than 30 000 photos were uploaded to social media. Today, we’re planning the development of "new faces" in various spheres - digital art, music and design. We are preparing a mobile stand that will represent Perm animal style and Perm region in different countries.
Team members	Natalia Shostina, project manager, director at PRPO KAMWA Dmitry Pashiev, Artem Filimonov, curators Nadezhda Netsvetaeva, art-director&designer Oksana Ignatieva, scientific consultant of the project, Ph.D., Head of the Department of Cultural Perm State Pedagogical University

← previous next →

← back to the category