A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
K-01-12. No ideas
| Agency | :OTVETDESIGN |
| Creative head | Vladimir Fedoseev |
| Author of idea | Vladimir Fedoseev |
| Product | Idea! advertising festival |
| Description | We have no idea what to write in this release. But there is an advertisement for “Idea!” which has a lot been written about. The idea about the absence of any ideas has run like a golden thread throughout the entire advertising campaign for the festival. A unique message inscribed in “We have no ideas…, but there is an“Idea!” formula was created for every medium. It emerged that by dint of this formula one can tell about whatsoever, starting with the weather forecast in Novosibirsk and ending with the discussion on communication with clients difficulties. The campaign started with advertising hoardings, then banners on the Web were involved, the Festival space and merchandising were designed. Nonroutine media were not put aside as well. Considering that most of their work time ad makers want to eat and spend their time on social networking sites “Illan” has created “pie” direct mail as well as the personalized banners for the top creatives that were caught straight in Facebook. |
| Team members | Creative Director: Vladimir Fedoseev Art Director: Vladimir Fedoseev Copywriter: Daria Sholovitskaya Designer: Vladimir Fedoseev |
