A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
K-02-23. Hard working. Good beering
| Agency | Kinograf |
| Creative head | Vitaliy Kokoshko |
| Author of idea | Kinograf |
| Product | pub Beer Point |
| Description | Goal: Attract new customers, increase loyalty of existing ones. Problem: The pub has no obvious distinctive characteristics — neither live music, nor exclusive beer, nor special cuisine, except for cozy interior and good beer. Target audience: The pub is located in city’s business center, surrounded by numerous office buildings. The pub’s main target audience are so called “office monkeys”. Insight: Tossing a pint or two at “Beer Point” pub after a hard working day feels so good! Idea: Every day office clerks have to figuratively jump into the fire, fight monsters or execute decisions and sometimes people. Heroes like that truly deserve a glass of cold, delicious beer. Slogan: Branding, briefing, team-building, meeting, co-working — these words are familiar to our target audience so they don’t even need translation. Thus, we’ve decided to make a slogan in English, using neologism from a word “beer”: “Hardworking — goodbeering!” Allocation: Target outdoor advertising placement at streets and subway station adjacent to the pub. |
| Team members | Strategy: Victoria Makarova Art Director: Liliia Chornaia Copywriter: Andrey Latanskiy, Oleg Kiselitsa Designer: Dmitriy Smirnyi Post production: Elena Burkovskaia Photographer: Vladislav Yakimenko Producer: Ulia Pavliuk |
| Media type | outdoor |
