A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
A-01-07. Look inside the book
| Agency | trademark «Yagotynske for children» |
| Creative head | Vladimir Veselov |
| Author of idea | Ukrainian Television Company |
| Product | Baby milk food |
| Description | Creative tandem - a new brand of baby milk food TM "Yagotinske for children" and production studio TV-UA.ORG - successfully implemented a large-scale project, and created a sincere, kind, bright and exciting promotional video showing the uniqueness of new products for kids. When developing an advertising strategy, the company tried to avoid children’s brands promotion standards. One of the main tasks was to present rational arguments using an emotional approach. This was accomplished by choosing the right components: - The unique hand-made book designed in Pop-up style; - Lively children's voices; - The music brings the atmosphere of children's party. Vivid illustrations of the book, cheerful music and children's voices give products "Yagotynske for children!" a sense of the real party. |
| Team members | Yagotynske for children: Chief marketing officer – Iryna Chirkova Art-project coordinator – Vasyl Yushin Brand manager – Evheniia Pliasova Production Studio “Ukrainian Television Company”: Director - Vladimir Veselov Director of Scenario group - Viktoriya Polischuk Cameraman - Alexandr Аndriyashin Art Designer - Katheryna Samborska General Producer – Alexandr Veselov Linear Producer - Katheryna Popova Post-production - Alexandr Cherkasskiy Music by - Alexandr Gritsenko |
