A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
B-03-01. The Stolen Print Ad
Agency | Piko |
Creative head | Mr. Piko |
Author of idea | Constantin Sarcov |
Product | Fautor Rhein Riesling Late Harvest |
Description | Fautor Rhein Riesling Late Harvest is a limited edition premium wine; an exclusive product on the Moldovan market. But how can you show its value in a magazine ad? By stealing the ad. We’ve placed pre-torn images of the new Fautor Rhein Riesling wine in magazines, accompanied by a “Valuable things deserve to be stolen” message. The back of the ad had a URL to the website specifically designed for this particular wine, on which visitors could learn more about the Fautor Rhein Riesling limited edition. As a side-result, both the magazine and the wine producer have got lots of alerting phone-calls: "Someone had torn your ad out of the magazine!", and the likes. Valuables are worthy of being guarded. |
Team members | Eugen Catruc - Art Director Constantin Sarcov - Copywriter Andrei Danila - Designer |