A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

B-03-01. The Stolen Print Ad

AgencyPiko
Creative headMr. Piko
Author of ideaConstantin Sarcov
ProductFautor Rhein Riesling Late Harvest
DescriptionFautor Rhein Riesling Late Harvest is a limited edition premium wine; an exclusive product on the Moldovan market.
But how can you show its value in a magazine ad?
By stealing the ad.
We’ve placed pre-torn images of the new Fautor Rhein Riesling wine in magazines, accompanied by a “Valuable things deserve to be stolen” message.
The back of the ad had a URL to the website specifically designed for this particular wine, on which visitors could learn more about the Fautor Rhein Riesling limited edition.
As a side-result, both the magazine and the wine producer have got lots of alerting phone-calls: "Someone had torn your ad out of the magazine!", and the likes.
Valuables are worthy of being guarded.

Team membersEugen Catruc - Art Director
Constantin Sarcov - Copywriter
Andrei Danila - Designer