A. РЕКЛАМНИЙ РОЛИК
B. РЕКЛАМА В ПРЕСІ
C. ЗОВНІШНЯ РЕКЛАМА
D. РАДІО РЕКЛАМА
E. ВІДЕОМАЙСТЕРНІСТЬ
F. ДИЗАЙН
G. ІНТЕРАКТИВНА РЕКЛАМА
H. КРЕАТИВ В МЕДІА ПРОЕКТАХ
I. PR-ПРОЕКТИ
J. ПРОЕКТИ МАРКЕТИНГОВИХ СЕРВІСІВ
K. РЕКЛАМНІ КОМПАНІЇ
B-03-01. The Stolen Print Ad
Агенство | Piko |
Творчий керівник | Mr. Piko |
Автор ідеї | Constantin Sarcov |
Продукт | Fautor Rhein Riesling Late Harvest |
Опис | Fautor Rhein Riesling Late Harvest is a limited edition premium wine; an exclusive product on the Moldovan market. But how can you show its value in a magazine ad? By stealing the ad. We’ve placed pre-torn images of the new Fautor Rhein Riesling wine in magazines, accompanied by a “Valuable things deserve to be stolen” message. The back of the ad had a URL to the website specifically designed for this particular wine, on which visitors could learn more about the Fautor Rhein Riesling limited edition. As a side-result, both the magazine and the wine producer have got lots of alerting phone-calls: "Someone had torn your ad out of the magazine!", and the likes. Valuables are worthy of being guarded. |
Склад творчої групи | Eugen Catruc - Art Director Constantin Sarcov - Copywriter Andrei Danila - Designer |